Five tips before you buy a domain name

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One of the most vital decision in establishing a visible online presence is picking a domain name. The right domain name for your site is significant for both the search engines and your target audience. Needless to say, if you want your business to remain relevant ten years from now, ignore the fads and crazy trends of the day and choose a name that makes sense. Here are 5 simple tips to help you decide the right domain name.

 Do a detailed research

A little bit of in-depth analysis can go a long way when buying a domain name. To end up with the right name, visit different sites and identify the available options. Also, spend some time visiting your competitors’ websites and find out what their domains are. A site like compete.com can help you with this.

 Avoid slang terms

When choosing a domain name, avoid slang terms. Instead, pick a name that is decent and will still be meaningful in 10 years. Needless to say, the name you finally decide to use will bring out your business image, character and level of professionalism.

 Go for shorter names rather than longer ones

The longer your specific domain name is, the harder it will be for people to remember it. While most good single word domain names are long gone, you can still avoid long domain names by being creative. For example, if you have a single word that you like and is not available, try adding a verb or an adjective in front of it and see if the variations are available.

 Stick with .com if you can

Since many people assume a domain name ends in .com, having one that ends with different extensions (.net, .org, .info, etc.) will translate to extra work of getting people to remember that your site has a different extension. However, do not assume that you should only but domains with .com. If you cannot secure one with the extension but have useful options, go for them.

 Avoid trademarked domains

If you are planning to buy a trademarked domain name with the primary aim of confusing people and, well, take advantage of their ignorance, then be prepared for court cases and possible jail term. To always be on the safe side, do your research and avoid such kinds of domains. There are plenty of sites which can provide this kind of information and help you make the right choice.

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